Cases

NIKE | Care to dare

Home »

Formats »

NIKE | Care to dare

The art of having courageous conversations

3 days, 450 executives, 96 workshops and a lot of inspiration!

NIKE is an international organisation whose core purpose is to serve athletes. They are committed to shaping the future of sport and taking people to the next level through innovation. They want to do that not only with their athletes and customers, but also with their internal employees and in this case specifically their managers.

With that question, NIKE came knocking on The Tipping Point’s door to provide their managers with the necessary support in leading their teams.

THE CHALLENGE

The challenge was great.

Due to rapid growth and the limited number of training initiatives for managers during the COVID period, the target group craved additional support. Not only was the challenge in the urgency as well as the high number of managers, unfortunately (and quite rightly), there was no time for an extensive multi-day course. Managers had to be inspired and supported as quickly and as well as possible, in a maximum of two days.

Challenging enough for us to get to work with NIKE!

THE APPROACH

With the needs, challenges and specific context on the table, the design phase could begin. In collaboration, NIKE & The Tipping Point developed the “Coach Conference“. An interactive learning event spread over 2 days, each time for a group of 150 managers. The total population of 450 managers would thus be given the right tools to lead, motivate and inspire their teams over a period of 6 days (3 x 2-day event).

Day 1 took NIKE to task and the coaches were challenged – within the NIKE context – to reflect on their role as leaders. Topics such as fixed & growth mindset, situational leadership and the NIKE specific leadership model were reviewed.

Day 2 was co-lead by The Tipping Point. Over three days, 150 coaches were each thrown into a bath around the ‘art of courageous conversations‘. A kick-off by NIKE, a short powerful inspiration session around courageous conversations, a carousel of 4 different workshops and a joint closure was the set-up. Each manager could attend any workshop, within the carousel. This resulted in 32 workshops per day, in which 12 colleagues from The Tipping Point worked with the NIKE managers.

The focus was on practice which meant that in addition to 8 trainers, 4 professional simulation actors were also used. As a result, the managers not only received tools in the workshops, but could also immediately put them into practice using their own cases.

THE IMPACT

Not only was a high-impact, high-quality learning event developed in a (relatively) short space of time, which generated the necessary boost and enthusiasm among all managers. Above all, a common language (professional jargon) was created in this way, which also made it easier for the coaches to talk to each other after the sessions.

Each manager was also inspired during the session to really take action and actually use what they had learned in the workplace. A personal action plan, a follow-up with their managers, same language between colleagues,… . This together with the real desire to get going with their teams made it a great success and an appetite for more!

MEET OUR CLIENTS

The Coach Conference is Nike’s first two-day leadership training for distribution leaders, aimed at accelerating the growth of our leaders through action learning. Our coaches and distribution managers lead with the mission, “Athletes serving athletes personally.”

Our goal during this learning journey was to equip our 450 leaders with the right tools and experiences to develop the skills needed to excel and grow in their leadership identity, ultimately creating high-performing teams.

To shape the content of this Coach Conference, we partnered with The Tipping Point. At Nike, we strongly believe in teamwork, and this was fully realized in our collaboration with The Tipping Point team. Together, we co-created the right practical and content-driven solutions tailored to our leaders. The result? Four custom workshops designed specifically for our target audience.

Our leaders gained valuable tips and tricks on how to prepare for and engage in courageous conversations. The practical experience of applying these tips immediately, in a safe environment with professional actors, was the icing on the cake. A successful collaboration that definitely leaves us wanting more!

Tessa Meeus
Hr Business Partner, NIKE

DE UITDAGING

The challenge was great.

Due to rapid growth and the limited number of training initiatives for managers during the COVID period, the target group craved additional support. Not only was the challenge in the urgency as well as the high number of managers, unfortunately (and quite rightly), there was no time for an extensive multi-day course. Managers had to be inspired and supported as quickly and as well as possible, in a maximum of two days.

Challenging enough for us to get to work with NIKE!

DE AANPAK

With the needs, challenges and specific context on the table, the design phase could begin. In collaboration, NIKE & The Tipping Point developed the “Coach Conference“. An interactive learning event spread over 2 days, each time for a group of 150 managers. The total population of 450 managers would thus be given the right tools to lead, motivate and inspire their teams over a period of 6 days (3 x 2-day event).

Day 1 took NIKE to task and the coaches were challenged – within the NIKE context – to reflect on their role as leaders. Topics such as fixed & growth mindset, situational leadership and the NIKE specific leadership model were reviewed.

Day 2 was co-lead by The Tipping Point. Over three days, 150 coaches were each thrown into a bath around the ‘art of courageous conversations‘. A kick-off by NIKE, a short powerful inspiration session around courageous conversations, a carousel of 4 different workshops and a joint closure was the set-up. Each manager could attend any workshop, within the carousel. This resulted in 32 workshops per day, in which 12 colleagues from The Tipping Point worked with the NIKE managers.

The focus was on practice which meant that in addition to 8 trainers, 4 professional simulation actors were also used. As a result, the managers not only received tools in the workshops, but could also immediately put them into practice using their own cases.

DE IMPACT

Not only was a high-impact, high-quality learning event developed in a (relatively) short space of time, which generated the necessary boost and enthusiasm among all managers. Above all, a common language (professional jargon) was created in this way, which also made it easier for the coaches to talk to each other after the sessions.

Each manager was also inspired during the session to really take action and actually use what they had learned in the workplace. A personal action plan, a follow-up with their managers, same language between colleagues,… . This together with the real desire to get going with their teams made it a great success and an appetite for more!

Meet our client

The Coach Conference is Nike’s first two-day leadership training for distribution leaders, aimed at accelerating the growth of our leaders through action learning. Our coaches and distribution managers lead with the mission, “Athletes serving athletes personally.”

Our goal during this learning journey was to equip our 450 leaders with the right tools and experiences to develop the skills needed to excel and grow in their leadership identity, ultimately creating high-performing teams.

To shape the content of this Coach Conference, we partnered with The Tipping Point. At Nike, we strongly believe in teamwork, and this was fully realized in our collaboration with The Tipping Point team. Together, we co-created the right practical and content-driven solutions tailored to our leaders. The result? Four custom workshops designed specifically for our target audience.

Our leaders gained valuable tips and tricks on how to prepare for and engage in courageous conversations. The practical experience of applying these tips immediately, in a safe environment with professional actors, was the icing on the cake. A successful collaboration that definitely leaves us wanting more!

Tessa Meeus
Hr Business Partner, NIKE

Our Events

There are currently no events in English. By clicking on the button below, you can consult the events organised in Dutch

BUILDING CULTURES OF DIALOGUE

Formats to develop a Culture of Dialogue?

You don’t build a strong culture of dialogue with a one-size-fits-all approach. To make dialogue work effectively within organizations, we offer various formats tailored to different needs and situations. These tools help strengthen skills, drive change, and achieve learning objectives. Discover how our formats contribute to impact and sustainable results.

To inspire
Short, impactful inspiration sessions that highlight key themes and take the first step toward awareness and change.
To train
Interactive and scientifically grounded training sessions that provide teams and individuals with practical tools and skills for immediate impact.
To build
Customized programs perfectly tailored to the unique dynamics and objectives of your organization.

BUILDING CULTURES OF DIALOGUE

Topics to develop a culture of dialogue?

To build a culture of dialogue, developing strong communication skills is essential. This serves as the foundation for organizations to make conversations work effectively. To support organizations in this effort, we deliberately focus on three powerful levers to foster a thriving culture of dialogue: Psychological Safety, Leadership, and a Feedback Culture. Each of these elements contributes to a culture where conversations drive growth, innovation, and sustainable results.

Feedback Culture
A culture where giving, asking for, and receiving feedback is part of everyday practice, focused on continuous growth and development.
Leadership
Inspiring leaders who build trust and connection are key to creating a culture where dialogue takes center stage.
Psychological Safety
A safe environment where people feel confident to speak up and share ideas fosters innovation while enhancing well-being and collaboration.
Communication Skills
Strong communication skills form the foundation for constructive conversations that enable trust, collaboration, and action focused on results.

LET'S TALK

Questions about our offer?

[contact-form-7 id="20093" title="Let's talk_EN"]